Ad Specs – Coastal Observer


Ad Specs

Display Advertising

Getting started

Display advertising, sometimes called “block ads,” appear anywhere in the paper and usually contain graphic elements such as logos, photos and artwork. The deadline is the Friday prior to publication at 5 p.m.

Display Advertising Rate Card and Specifications
Adobe Acrobat Reader Required (download)
Sample Display Ad Sizes and Rates
Adobe Acrobat Reader Required (download)
Contact: M.P. “Squeaky” Swenson

Classified Advertising

Also referred to as “line ads,” these appear in the classified pages of the newspaper, and are listed by category. The ads contain words only with the exception of logos. No photographs. The deadline for classified ads is the Monday prior to publication at 5 PM. They are billed at the following rates:

6 lines – Approximately 25 words (additional lines are $1.25 each per week)
1 week – $12.50
2 weeks – $11/week
3 weeks – $10/week
4 weeks – $7.50/week
Anything that runs over 4 weeks will be billed at the 4-week rate.
Box border is an addition $5 per week.
E-mail your classified line ad – Please include your contact information (mailing address, name, phone number) and how many times you’d like your ad to run. We will contact you to arrange billing.

Find properties for sale and rent in the Real Estate Classified Ads

Online Advertising

If you are interested in online advertising on, please email M.P. “Squeaky” Swenson for more information.



Grand Strand Area Transportation Study: Policy committee meets. Feb. 15, 10:30 a.m., Surfside Beach Town Hall.

Litchfield Beaches Property Owners Association: Feb. 15, 4 p.m., Waccamaw Library.

Georgetown County School Board: Feb. 19, 5:30 p.m., Beck Education Center.

Coastal Montessori Charter School Board: Feb. 19, 6 p.m., school conference room.

Georgetown County Tourism Management Commission: Feb. 21, 3:30 p.m., Lachicotte Co. office

Georgetown County Planning Commission: Feb. 21, 5:30 p.m., council chambers.

Georgetown County Water and Sewer District: Feb. 21, 6 p.m., Pawleys Island office.

Georgetown County Republican Club: County Council Chairman John Thomas is the speaker. Feb. 22, noon, Applewood House of Pancakes.

Georgetown County Council: Feb. 26, 5:30 p.m., council chambers.

  Feb. 21, 5:30 p.m., County Council chambers.